Making things happen: the role of communication in strategic management A case study on banking industry.

Making things happen: the role of communication in strategic management A case study on banking industry.

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Financial institutions are the protagonists of the ongoing economic crisis.Recent financial scandals and dubious management have emerged while an Soccer - Clothing Women Tops - Jackets intense debate on the responsibility of business has risen.In academia, the stakeholder management school has earned acceptance; and one question arises: is orderly, coherent management possible when executives embrace the demands of customers and other stakeholders? A case study from the banking sector would be of interest, in order to ascertain if the Household industry, traditionally branded as opaque and ill-disposed towards public demands, has embraced stakeholder theory assumptions in its management practice.

This case allows a deepen thought in the field of communication management, far removed from window-dressing, which stands as a true social dialogic dimension.